‘The Lost Urban Cowboys’

'The Lost Urban Cowboys' is a captivating fashion collection that draws inspiration from once-thriving communities in Ireland, where their shared passion for horses united them. These communities were characterized by a deep love, care, and understanding for these magnificent animals. The collection pays homage to the unique culture and spirit of these communities, which flourished against the backdrop of towering concrete blocks, a stark contrast to the conventional cowboy image.

This collection serves as a reflection on the unfortunate fate of these communities, now considered obsolete due to stringent rules and regulations imposed by government officials. It tells the story of young teenagers, adorned in logo-laden sportswear, fearlessly riding horses bareback through local open spaces. It captures the spirit of rebellion and a sense of freedom that defied societal norms.

What sets this collection apart is its sustainable approach. Each garment is meticulously hand-sewn using post-consumer waste, giving new life to items that were deemed unsellable in local charity shops. It showcases a profound commitment to craftsmanship, community, and skill, symbolizing a love letter to the art of fashion and the interconnectedness of people. By repurposing discarded materials, the collection highlights the potential for creativity and transformation within sustainable practices.

'The Lost Urban Cowboys' invites the wearer to experience a fusion of urban and cowboy aesthetics, challenging traditional notions of both. It celebrates the resilience of communities and their unique cultural expressions while shedding light on the fragility of such bonds in the face of external forces. Through this collection, the designer not only showcases their artistic vision but also encourages a reflection on the importance of preserving and cherishing the diverse communities that shape our world.